Miss Bikini is an Italian brand, recognized as the market leader and fashion trend setter in the segment of luxury fashion beachwear.
The Brand was founded almost 30 years ago by Andrea Teofilatto, current CEO, and has been since designed by his whife Alessandra and her sister Francesca Piacentini.
Through the years, Miss Bikini Luxe has revolutionized the concept of beachwear creating a total look collection, suitable on the beach as well as in town, even in the evening.
Miss Bikini is a tailor-made product, with precious decoration and accessories, exclusive prints together with creativity and high quality that will appeal to a cosmopolitan and demanding customer placed in the high end range. Our offer consists of bikinis and clothing, to dress the woman from the beach to the red carpet.
The product offering is declined also in two capsule dedicated to plain color, the Black & White package and the Colors package, which provide sensual and strong proposals exclusively in plain color for bikinis and clothing, a fashion product, iconic and seductive.
A strong propensity to communication has allowed the Brand to expand, becoming a partner of major international fashion events, and choosing International special guests, such as Naomi Campbell, Carmen Kass, Bianca Balti.
Through the years Miss Bikini Luxe has developed a strong ability to engage special Italian and international guests in its event and to promote VIP endorsement on social media through Italian and international celebrities and influencers, such as Valentina Ferragni and Leonie Hanne.
Miss Bikini Luxe carries out its retail strategy with a network of "cutting edge" luxury shops and corners that testify the presence of the brand in the top summer locations:
- monobrand boutiques: Rome via del Babuino, Porto Rotondo, Forte dei Marmi, Riccione, Cannes, Ibiza, Mikonos, Rio de Janeiro
- Corner-shops: La Rinascente department store in Milan Duomo and in Rome Tritone, Coin Excelsior in Rome
- Strategic partnerships/Temporay corner: Miami, Dubai, Palma de Majorca
This retail network is complemented with a wholesale distribution accounting 300+ multibrand stores worldwide.