Commercial mission designed by the Gran Canaria Chamber of Commerce

2022-03-18

The Gran Canaria Moda Calida designers who have been in Berlin had the unique opportunity to learn about sales, distribution or public relations in the European market thanks to workshops organized within the framework of the commercial mission designed by the Gran Canaria Chamber of Commerce. Everyone - Aurelia Gil, Nuria Gonzalez, Como la trucha al trucho, Chela Clo, Elena Morales, and Pedro Palmas - were later very satisfied with the result.

And the effort of the Gran Canaria Chamber of Commerce in this case allowed them to know the differences with respect to the Canarian or peninsular market and learn how they should approach communication agencies, or what the correct margins are in that market if we talk about distribution, and how to work with distributors.

They also stressed the importance of the contacts made: "They will give rise to very interesting synergies, because having the opportunity to sit down with European journalists and take the time to explain to them in person what the philosophy of your brand is, what materials you use and all this type of details is something rare, and these days we have had multiple opportunities of this type,” says Como La Trucha al Trucho.

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